We collect the following categories of personal information:

• Account information: email address and password (stored hashed), and any display name you provide.
• Order information: full name, email address, phone number, and shipping address you provide at checkout, along with the items ordered.
• Payment information: payments are processed by our payment provider. We do not store full card numbers on our servers; we retain transaction references and order totals.
• Contact-form submissions: name, email, and message when you contact us.
• Usage and analytics: platform analytics events (for example, pages viewed and actions taken) to understand and improve the site.
• Cookies and local storage: we use local storage to remember your shopping cart, your age-verification response, and your logged-in session, and cookies as necessary for the site to function.
• Technical data: IP address and standard server log information collected automatically when you visit the site.

We use the information we collect to:

• process and fulfill your orders, including shipping and order confirmations;
• create and manage your account and authenticate your session;
• respond to your inquiries and accessibility requests;
• maintain the security and integrity of the site;
• analyze usage to improve our website and services; and
• comply with legal obligations.

We do not sell your personal information. We share information only as necessary to operate our business: with our payment processor to complete transactions, with shipping carriers to deliver orders, with our analytics and hosting providers, and when required by law or to protect our rights.

If you are a California resident, you have the right to: know what personal information we collect and how it is used; request deletion of your personal information; correct inaccurate information; opt out of the sale or sharing of your personal information (we do not sell or share it for cross-context behavioral advertising); limit the use of sensitive personal information; and exercise these rights without discrimination. To exercise any of these rights, contact us at tracezerolabs@gmail.com. We will verify your identity before responding.

We retain personal information only as long as necessary to provide our services, comply with legal obligations, and maintain accurate records. We use reasonable administrative, technical, and physical safeguards to protect your information, but no system is completely secure.

Our website is intended for individuals 21 years of age or older and is not directed to children. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. We will revise the "Last Updated" date above when we do. We encourage you to review this page periodically.

Questions about this Privacy Policy or your privacy rights can be sent to tracezerolabs@gmail.com or by calling (430) 999-0090. Accessibility-related requests can be sent to accessibility@tracezerolabs.com.